Discover a World of Possibilities Through Journalism and Digital Media

With extensive experience in journalism, I have honed my expertise across print, digital, and social media platforms. My journey—rooted in Ethiopia’s Amhara region—has fueled my passion for impactful storytelling, political interviews, and investigative reporting.

As a digital lead, I’ve successfully coordinated teams of stringers and broadcasters, ensuring seamless production across multiple outlets. My proficiency in Pangea CMS, Adobe Photoshop, InDesign, and Premiere has enabled me to produce high-quality multimedia content, from video editing to photojournalism.

I specialize in crafting engaging, responsive web content using HTML, CSS, Dreamweaver, and WordPress.Beyond content creation, I leverage audience analytics and tools like Power BI to refine digital strategies. By understanding user behavior and optimizing engagement across platforms—such as WhatsApp, websites, X (formerly Twitter), Instagram, YouTube, and Facebook—I ensure that journalism meets audiences where they are.

Bridging traditional reporting with digital innovation, I’m dedicated to using storytelling to connect communities, inspire conversations, and drive meaningful change.